Our entire business is based on fairness and transparency. That’s how we roll.
A conversion is calculated when one of two things happens:
1) When a customer clicks through to your site from one of our customized recovery emails and completes a purchase
2) When a customer who has viewed our customized exit popup opts to continue shopping instead of leaving, then subsequently completes a purchase.
We only charge you for recovery successes which are attributed to our tools, which means you only pay for wins. Imagine if your entire world worked like this - wouldn't life be so much sweeter?