Facebook custom audience is a way to set up a Facebook ad campaign using a list of your shoppers. You must save a segment of shoppers in shopper analytics. See how to do this here: (Link to LTV/LTS above). Then you either select Action> Custom Facebook Audience. Or select Custom Facebook Audience under Crushers at the top of the app page or select Custom Facebook Audience under Crushers at the top of the app page.
Once you select Custom Facebook Audience you will arrive at this screen. If you came from the action on shopper analytics the segment in step 4 will already be populated with the segment you chose.
The first step above is to choose the segment that you saved for this custom audience Facebook ad. You must have a Facebook ad account to use this feature. The second step is to log into your Facebook ads account.
Click the blue Facebook Ads Account button and you will be logged into your Facebook account. Step 3 will connect you to your ads account.
After connecting your ad account, you create a group. You enter the name and description of the group. Click Create new Audience and you’re set! The data will be sent to Facebook, and you will receive an email notification once that process is complete.
We recommend you to update your Facebook custom audience ad based on your business needs.